Case: GreenGate A/S
With One Platform, GreenGate creates results
Focus on B2C and customer experience
For decades, selling interior and design products has been associated with major international trade fairs and Formland in Denmark.
This tradition is now being challenged with a completely new concept from nSales, which enables customers to explore and shop in a digital 3D universe directly from their PC or tablet.
The groundbreaking thing about this technology is that in addition to walking around a three-dimensional world, you can also click on the products, see prices, stock, etc. At the same time you can with a few clicks add the products directly to an order and thereby quickly and easily place an order.
The solution was developed by nSales using a special 360 degree camera and a 3D technology known from the real estate industry.
At GreenGate, we have been working on a digital upgrade for the past few years.
It is clear that in this context we think a lot about how we can and must sell in the future, and here the current trade fair concept is something that is exciting to challenge a little bit. One is that it is expensive and resource demanding to participate, not only for us but also for our customers. Another is that the customer base is getting smaller and smaller as more and more retail stores close, partly due to the competition from online shopping. We have therefore been looking for a solution on how we could reach the many customers who, for one reason or another, disselect the trade fairs.
In that context, we chose to play ball with nSales. They have been a reliable supplier for many years with their well-known app for our sales reps. Lasse from nSales was quick to see the potential in a virtual showroom with integrated product ordering.
The result was that we at GreenGate now can invite both new and old customers on a tour of our showroom, or that our sales reps can take a virtual shopping trip with them. It is a fast, easy and efficient solution that 100% supports our business model and concept. We expect a lot from it in the future, and have already received very good feedback from customers.
Export Director, Partner
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