Broste Copenhagen

A story of candles, colors and charming interiors

Broste was founded in Copenhagen in 1955 by the entrepreneurial Ulf Brøste, who had a knack for picking out small furniture, decorative interior items, trinkets and gifts from his travels around the world. Inspired by the success of Danish modernism, he decided to help emerging talents with production and distribution alongside his own hand-picked collections.

During the 60s and 70s, the range was expanded with flagship stores around the canals in Copenhagen and a special import of kilim rugs and vintage decorations. During the 80s and 90s, the focus shifted towards wholesale and an in-house production of candles and giftware was established.

The brand name, Broste Copenhagen, was established in the early 2000s and came to represent the values and DNA of the Danish design company. Since then, our main goal has been to deliver great design solutions that are versatile and accessible; pleasing to the eye and perfect for Scandinavian easy living.

Today, Broste interiors are sold worldwide and 95% of all our products are designed in-house by our hand-picked design team. Broste has become synonymous with essential elements for easy living, the well-crafted tableware, handmade vases, mouth-blown glass, custom candles and colorful textiles.

Agents in 21 countries working together

A story about an app that creates unity and sales

Background:
Broste Copenhagen, a recognized Danish design company founded in 1955, stands for beautifully designed products within interior design, furniture and giftware. With an ever-growing global customer base, Broste Copenhagen wanted to improve their sales processes and strengthen the connection between their salespeople and customers.

Challenge:
Broste Copenhagen faced the challenge of streamlining their sales processes and giving their salespeople the tools to deliver a more personal and efficient service to their customers. They wanted a solution that would give their sales reps access to up-to-date product information, inventory and order details wherever they were.

Solution:
Broste Copenhagen implemented nVision Mobile, a mobile app designed to help salespeople improve their productivity and efficiency. The app was customized to Broste Copenhagen’s specific needs and integrated with their backend systems to ensure real-time data access.

Results:
With nVision Mobile, Broste Copenhagen’s salespeople could:

  • Easily access up-to-date product information, including images, descriptions and prices, directly from their mobile devices.
  • Create and manage orders quickly and efficiently without having to wait in the office.
  • Access customer information and history to offer a personalized and tailored service to your customers.
  • Have real-time data on inventory, pricing and availability at your fingertips to respond quickly to customer needs.


Conclusion:

By implementing nVision Mobile, Broste Copenhagen has managed to optimize their sales processes and strengthen relationships with their customers. Sales reps are now able to deliver a more personalized and efficient service using the app’s tools to manage orders and access up-to-date product and customer information wherever they are. This integration of mobile technology has been crucial to Broste Copenhagen’s success and growth in the global market.