Solutions
One Platform, B2B, Shopify
Salesreps
—
ERP & PIM
—
Vertical
FMCG
Intro
S.V. Michelsen Chocolate is a Danish producer with strong traditions, known for exclusive quality and handmade chocolate. To strengthen retailer relationships and modernize order flow, the company chose nSales One Platform for B2B sales — running alongside their existing Shopify setup for B2C.
Key Results
- Dedicated B2B platform for retailers
- Scalable solution with season handling and customer-specific pricing
- Less admin and fewer manual errors
- Parallel B2B and B2C — with a shared data foundation in ERP
Background
S.V. Michelsen saw increasing demand from retailers and needed a more efficient, digital way to handle B2B orders. At the same time they already had a strong Shopify setup for B2C — connected to their ERP — and wanted a B2B solution that could work with that existing infrastructure.
"We wanted to give our retailers a professional and visual ordering experience that matched the level of our B2C universe."
The challenge
Previously B2B orders were handled manually — via email, phone and Excel. It was time-consuming and fragile during peaks. There was also a need for flexibility around customer-specific pricing, assortments and campaigns — hard to scale without a dedicated platform.
The solution
With nSales One Platform, S.V. Michelsen got a fully branded B2B webshop that makes it easy for retailers to place orders, reorder and see current campaigns. The solution integrates directly with the company's ERP, where both Shopify (B2C) and nSales (B2B) pull the same product and pricing data. The result is one unified, up-to-date data foundation — with two separate but synchronized sales channels.
The result
Since launching the B2B platform, S.V. Michelsen has achieved faster order flow, fewer manual errors and a significantly more professional experience for retailers. The platform supports seasonal items, campaigns and specialty products — and easily adapts to new markets and needs.
"nSales has given us a solution that makes it easy for retailers to do business with us — and easy for us to scale. It fits perfectly with our existing setup."
Ready when you are
Simplify your B2B sales. Let’s talk.
Book a 30-minute demo and see how nSales can lift your retailers, reps and webshop on one platform.